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Dig the Dig is a series of programs inspired by the construction of the Olympic/26th Street Expo Metro station at the Museum’s doorstep. The new light rail station, which links SMMoA and the Bergamot Station Arts Center with both downtown Los Angeles and downtown Santa Monica, is scheduled to open in 2016. Work on the site has begun, inaugurating an era of transformation that will include the redevelopment of the arts district and, eventually, a new home for the Museum.
Dig the Dig, organized by Los Angeles artist Bettina Hubby, is the first chapter of the Museum’s engagement with the revitalization of its environs and its own metamorphosis. Hubby’s interventions have explored the visual vocabulary and materials of the site, prompting visitors to see and experience the landscape in unexpected ways. The project embraces the rugged terrain, turns dust and disruption into an occasion for celebration, and commemorates change.
"We simply couldn’t believe anyone would do anything so generous and create art with us in mind. In all my 30 years on the job, no one has ever done anything so nice for us, and we’ve never seen anything like it.”—Chris, a Skanska Rados/Expo employee
From April to July, 2013 Hubby installed a series of orange safety cones modified to hold flower arrangements along Bergamot Station’s interior construction fencing. She refreshed the cones with weekly deliveries of sunflowers and succulents, an evocative gesture of appreciation for the workers and an unexpected addition to an otherwise typical construction site.
On Sunday, July 21, 2013 Hubby and SMMoA hosted a candle-lit and disco-ball activated Dig the Dig Dinner, bringing together construction workers, local business owners, and neighbors for a festive meal, music, and performances by local artists.
In May 2013, Hubby mounted a series of large-scale, manipulated photographs of the Olympic/26th Street site on large banners along the construction fencing. Her work draws passersby into the unusual beauty of the dirt and machine-filled landscape and sparks interaction with the site and its workers. This open-air exhibition of Hubby's Dig the Dig photographic banners is currently on view at the Bergamot Station Expo Line construction site and free for all to visit.
About the artist:
Bettina Hubby lives and works in Los Angeles, where she recently organized The Eagle Rock Rock and Eagle Shop (2012), an installation and store that blurred the lines among curator, collector, kitsch, craft, and commerce, Get-Hubbied (2009–2011), a two-year project about the institution of marriage that culminated in a legally binding wedding, and Co-Tour (2008), a bus tour that explored spaces of private significance throughout greater Los Angeles,. Her work was included in The Home Show at the California Arts Foundation in 2011. Hubby received her MFA from the School of Visual Arts, New York. Upcoming, her solo show at gallery KM will be on Sept. 7, 2013, as well as a publication of her collages with Iceplant press.