Main Gallery Friday, Dec 10, 2004

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Friday, Dec 10, 2004





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INCOGNITO, 2004, Installation view

Incognito, Santa Monica Museum of Art’s first annual art exhibition and sale, was the most successful benefit in the museum’s sixteen-year history. The line to get in began to form at 9:30 a.m.; VIP tickets sold out entirely; and when the doors opened, patrons flooded into the museum, purchasing art at an unprecedented rate. Sales continued briskly as the exhibition continued on Saturday.

Incognito featured over 573 original works of art by 432 contemporary artists. The works created were in an identical 8 × 10 inch format and signed only on the back. All were for sale at $250; only after purchase were artist identities revealed. See all the works in Incognito by visiting the Incognito 2004 online catalog designed by Kristin Calabrese.